TruthaboutPetFood.com

For inquiring minds that want to know, the following is the rest of the story from my experience at the recent AAFCO meeting.  Plus a few ideas to change the future of pet food.

During the AAFCO meeting the FDA previewed a pet food safety video.  The following is the feedback I sent to Eric Nelson of FDA on the video. 

Day two of the AAFCO Meeting showed me one significant thing…bureaucracy is what we must deal with.  And we are far behind industry; they have been actively working the system for years. 

Some significant progress (I hope) was made this morning to give pet parents a voice.  Below are some quick updates…

Sharon Krebs - the extremely helpful Secretary of AAFCO sent me an email that she has arranged for me an interview with AAFCO Officials.  The time will be Wednesday January 18 at 7 PM.   I was asked to send questions in advance.  So I thought I'd share with all of you the questions I've sent and will be asking of AAFCO Officials...

One of the biggest pitches of pet foods is the 100% Balanced Nutrition claim.  You see that '100% Balanced Nutrition' claim everywhere, even veterinarians advise pet parents to make sure you are feeding one of the Association of American Feed Control Officials (AAFCO) balanced pet foods.  'Your pet will suffer from health problems if you don't feed a balanced diet' is the typical advise.  Well guess what?  Those AAFCO balanced diets have calorie contents that run from well lower to well higher than what is needed for healthy pets.  Pet health is at significant risk even with 100% Balanced Diets. 

One of the newest trends of pet food marketing is a tag line something like 'Chicken is the first ingredient'.  Sounds good doesn't it?  Chicken, first or second on the ingredient list surely means this pet food contains lots of quality meat doesn't it?  No wonder this 'chicken' pet food is a little more expensive - it contains more meat.  Right?  Maybe not.

December 2011 Petsumer Report reviews 9 dog foods, 1 dog treat from K9 Natural Pet Food.

I am very hopeful that 2012 will be a very good year for our efforts to improve the safety, quality and transparency of pet food.  But before we start a new year, I'd like to thank all of you for 2011.

One of my many goals for Truth about Pet Food in 2012 is to provide pet food educational seminars across the country.  An opportunity for pet parents to learn about pet foods with a goal to benefit animal shelters and rescue groups.  I'm scheduling 2012 now; if your organization wants to host a pet food education event - with the proceeds to benefit an area shelter or rescue, contact me soon.  Here's how it will work...