TruthaboutPetFood.com

In less than 24 hours, four pet food companies and one pet treat company have agreed to participate in Pet Food Recall First Alert Program!

There was no arm twisting or bullying; they simply and promptly agreed.  The first response I received was from Nature’s Logic Pet Food.  Scott Freeman of Nature’s Logic told me “Our company has been working on the ability for consumers and stores to sign up on our website to receive newsletters, product info which would include any safety issues or recalls. It should be available to our consumers, stores, and distributors within the next two weeks.”

Within minutes of receiving Nature’s Logic response, I heard from Diane Peterson of Mulligan Stew Pet Foods.  “As per your email, we in fact do have in place, an email list that consumers may sign up within our web site.”  Not wanting any grey area in our plan, I responded to Diane of Mulligan Stew asking specifically if they will agree to notifying registered consumers should a problem arise with a pet food.  Her response “Yes, we have the email program set up notify consumers who sign up on our web site, for any important information regarding out products. “ 

Peter Kaufman of Complete Natural Nutrition (pet treats) told me “we have been preparing our Complete Natural Nutrition blog, Facebook Fan page and Twitter account to be launched. Using these tools, it would literally take us seconds to send out a warning or (heaven’s forbid) a recall  with instructions on what to do.  You have my promise that we will support your initiative and support it in our Blog.”  I responded to Complete Natural Nutrition specifically asking ‘if’ they would agree to notify customers of a problem with their products should it arise (no grey area).  His response “Yes – Complete Natural Nutrition absolutely agrees to notify clients directly, through whatever means available to the company, in the event of any quality issues that would directly impact the health of its dog and cat clients!”

Before noon I heard from Wysong Pet Foods.  Having just experienced one of the worst things that can happen to a pet food company – a recall – Wysong told me “We would be anxious to participate in your “Pet Food First Alert Program." We would hope that it will give us a better chance of getting the word out to those consumers that were previously unreachable.”  I am in on-going contact with Rich V. of Wysong answering questions to help them get their communication with customers up and running.  He has responded and Wysong is already working on it.

I have to note something here…Wysong has taken a severe beating on the Internet since their recent recall.  To me, because of the ‘severe beating’ Wysong has received online – justified or not – I have to respect them for being one of the front runner pet food companies to join us.  That took some massive courage in my book.  Like them or not, Wysong making this pledge to join us in the Pet Food First Alert Program is HUGE move towards change in pet food. 

And so far today, still not quite 24 hours into our attempt to make pet food safer, I have also heard from Lucy Postins of The Honest Kitchen Pet Food.  She told me that The Honest Kitchen already has in place an email system to communicate to customers.  With a follow up email she replied “Yes – absolutely, we would utilize our email list and web site to initiate any necessary alert or recall. But it is dependent on customers subscribing to the newsletter list in order to receive any such alert, were it to occur.”

Yippee for us!  Even more so, yippee for customers of Nature’s Logic Pet Foods, Mulligan Stew Pet Foods. The Honest Kitchen Pet Foods, Wysong Pet Foods and Complete Natural Nutrition Pet Treats!  My thanks go out to these front runners; your active participation is much appreciated. 

Customers of Mulligan Stew and The Honest Kitchen can register right now for their email list; customers of Nature’s Logic, Complete Natural Nutrition, and Wysong can check the websites often over the next couple of weeks to register your email for notification.

Customers of all other pet foods and treats…send them your letter asking for their participation in Pet Food Recall First Alert program.  We want your pet food to choose integrity over secrecy!

Question for you...(this poll question is also on the home page of TruthaboutPetFood.com)...




Wishing you and your pet(s) the best,

Susan Thixton
Truth about Pet Food
Petsumer Report
www.TruthaboutPetFood.com

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